CVS pharmacy retail app
Designed a new guest user experience for the Med Remind feature in the CVS pharmacy retail app.
The previous experience did not allow for the user to explore the app until they signed in. Analytics reported a high drop off rate from the very first screen. A proposed guest experience with new flows was designed for the user to play with the feature before they were encouraged to sign in so they could then use the full feature of the app. New areas were designed for the user to get a taste before they wanted to commit to using the feature. Colors, updated iconography, and clear calls to action were implemented into the screens. Smart success messaging was also proposed for personal customized experinces based on what action the user last took.
Role on project: Senior UI/UX Designer responsible for developing wireframes and visual designs
Web type: Helvetica Neue