Mobile Engagment

CVS pharmacy learn and earn mobile engagement module

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Objective:
Develop a learning tool within the app that encourages the user to explore newly implemented features.

Discovery:
CVS is rapidly updating, improving and creating new features within the app, however there wasn’t a way to identify the newly implemented features for the user. A mobile engagement module was implemented to educate and engage the user with the new features. A mobile engagement module will additionally allow the user to learn and earn ExtraBucks Rewards® based on their utilization of the app.

Role on project: Senior UI/UX Designer responsible for developing visual designs and specs.

Web type: Helvetica Neue