Paula Young Celebrity Styles

Homepage and email campaign

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Objective:
Create a celebrity campaign for Paula Young by featuring celebrity brands like Jaclyn Smith and Joan Collins. An e-mail campaign was designed around the concept of a “Celebrity Showdown”. Each celebrity had it’s own landing page that the user could get to from the themed e-mail.

Discovery:
There was a lift in open and click through rates and the company decided that celebrity brands increased conversion. Because of the success of the e-mail and featured slots on the homepage, the celebrity theme became a part of the e-mail schedule as a bi-weekly occurrence.

Role on project: Lead web designer
CMS: MarketLive
Photography: Celebrity photo shoot