Boston.com Takeover Ads
Develop a back to school campaign to create brand awareness for UMass Darthmouth. The campaign used three different pieces of creative and was placed as a takeover page with most of the ad spaces and the wallpaper on boston.com designated to UMass Dartmouth.
The messaging was designed around the 1st day of school concept. I wanted to try something with a little more humor so I developed two designs with classic visuals of young adults and one with a happy kid just to create some more buzz for the campaign. The takeover ads ran on three separate occasions.
Role on project: Lead designer