UMass Dartmouth

Boston.com Takeover Ads

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Objective:
Develop a back to school campaign to create brand awareness for UMass Darthmouth. The campaign used three different pieces of creative and was placed as a takeover page with most of the ad spaces and the wallpaper on boston.com designated to UMass Dartmouth.

Discovery:
The messaging was designed around the 1st day of school concept. I wanted to try something with a little more humor so I developed two designs with classic visuals of young adults and one with a happy kid just to create some more buzz for the campaign. The takeover ads ran on three separate occasions.

Role on project: Lead designer
Photography: Stock